Scarborough Council

Context & Challenge:

Girl About Social joined forces with a brand new marketing & comms team at Scarborough Council in October of 2021. Their first team challenge? Successfully launch and market Scarborough’s first-ever real ice rink to locals and visitors within a 20-mile radius looking to enjoy a fun new Christmas activity. 

The Approach:

Girl About Social led a multi-touchpoint online & offline strategy using organic posting, influencer marketing and paid advertising, as well as more traditional marketing methods such as print advertising and radio advertising.

The team also partnered with local businesses and created themed events & competitions to get the word out about this exciting new attraction.

The Results:

  • Tickets sold: 8,249
  • 280,000 people reached
  • 37,000 likes & comments
  • 23,000 video views

Quick Highlights:

10,294 video views through Influencer marketing

155,000 paid social impressions

Managing influencer relationships & gifting

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