Context & Challenge:

Lyss & Vay specialises in clean, natural candles for the home. Before working with Girl About Social, Lyss & Vay were seeing steady sales, but wanted to boost brand awareness and tap into new markets in the run up to Christmas.

 

The Approach:

Girl About Social set about creating a monthly rolling content plan for 3 months to improve the brand’s discoverability across social media channels. This included research to uncover the brand’s target audience, implementing a hashtag strategy & brand hashtag, identifying brand ambassadors aligned with L&V’s values, and managing PR/gifted products to influencers. By implementing a wide-ranging and customer-centric strategy, Girl About Social was able to surpass 3 month targets within just 30 days.