London Lane

Context & Challenge:

London Lane is a new direct-to-consumer footwear brand based in Leicester, devoted to using the finest quality materials at affordable prices. Keen to encourage sales around the Christmas period and to build their online presence, London Lane came to Girl About Social for support with growing their Instagram account.

The Approach:

Girl About Social started by researching 30 relevant hashtags that would create the most impact for the brand and drive sales, then followed these hashtags and spent 30 minutes each day engaging with the content inside these hashtags. This hyper-focused strategy coupled with a regular schedule of 3x weekly posts and consistent engagement with other profiles & potential customers created a significant impact for this brand-new business in just 14 days.

The Results:

  • In just 14 days…

    • 67% increase in followers
    • Over 30 clicks to the website
    • Over 500 profile visits


Quick Highlights:

Building a brand’s social media presence from the ground up

Driving hundreds of new visitors to the website each week

Creating a consistent posting & engagement strategy that can be replicated by the brand going forward

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