John Dwyer Bakery


John Dwyer Bakery is a family-run bakery from the market town of Rugby, originating in 1989. Once servicing only a handful of wholesale accounts, they now lead a fleet of delivery services across a 50 mile stretch of the Midlands and serve as a leading supplier of bakery products to wholesalers in the UK.

The Challenge:

Though established amongst wholesalers in the region, John Dwyer had little online social media presence – only 100 followers on Instagram – when they approached Girl About Social. The goal? Grow followers and engagement on the platform and amplify user generated content to help drive forward the brand in the digital space.

The Results:

Within a week, Girl About Social increased Instagram impressions by over 2000% and profile visits by over 1000%. Two weeks later she had doubled the brand’s following and increased overall engagement by 5000%.


Reaching out to micro and nano influencers in the foodie space and organising opportunities for collaboration

Providing original imagery and creative direction to enhance the feed

Growing the reach of the brand from scratch on social media

Looking to grow your social media presence but only have a handful of followers to speak of…? Girl About Social can help. To get the ball rolling and your follower count growing, get in touch.