Context & Challenge:

BARBRI are the global leader in Legal Education and Bar Exam Prep. They believe that every student deserves the most effective educational experience possible. They aim to bridge the gap between university and employment by creating effective learning and development to enhance the qualifications and employability of aspiring lawyers.

BARBRI brought in Girl About Social to seamlessly integrate into their existing Marketing team and to leverage her specialist expertise to grow BARBRI’s social media accounts. BARBRI needed support building its brand story through compelling social media content and wanted to speak to its audience in a way that motivated, inspired and engaged them. They also wanted to increase their brand awareness in the UK to match their strong presence in the US.

The Approach:

Girl About Social quickly integrated into the existing team and began creating and executing a social media strategy that would resonate with BARBRI’s target audience (legal students). She identified KPIs and targets, collaborated with external suppliers, developed and executed content, and managed outreach with industry professionals and influencers.