Dress for Success


Reed is the UK’s number #1 job site, serving 160,000 job seekers per day and featuring vacancies from over 25,000 recruiters per year. In a bid to drive more organic traffic to the retail side of the website and to increase the chances of new leads seeking recruitment support on site, Reed needed a content-led, editorial-style campaign to raise awareness of their services.

The Solution:

Harnessing the power of SEO research and strategic brand partnerships, Girl About Social led the company’s Dress for Success Campaign – a comprehensive omni-channel marketing campaign across the website, social media, and via email, to advise jobseekers on what to wear for different types of interviews from corporate, to creative, to sales.

The Results:

Dress for Success became the second most shared content piece on Reed’s website and was also shared across the platforms of all partner brands, including Phase Eight, Aldi, TM Lewin, Moss Bros and LK Bennett – garnering huge traffic and awareness for Reed’s services.

Key Stats & Highlights:

Conducting in-depth SEO research about the most googled workwear Q&As in a variety of industries

Securing and managing partnerships with powerhouse UK brands such as Phase Eight, Aldi, TM Lewin, Moss Bros and LK Bennett

Co-ordinating all original content creation & photoshoots

Overseeing social media copywriting, paid social and programmatic campaign management, reporting, and email marketing

Back to you. Curious about how strategic brand partnerships can serve you in your next campaign? Get in touch here to book a free consultation with Girl About Social and unlock the next big opportunity for your brand.