Lyss and Vay
Context:
Digital Knowledge Lab is a market leader in the creation and delivery of online learning programs. Girl About Social’s role was to assist them in promoting their Digital Marketing MSc course with original content posted to the Girl About Social Instagram & LinkedIn platform.The Approach
Girl About Social created 3 pieces of original content throughout October (including reels), encouraging audiences to sign up to the masters degree. Posts included the Digital Knowledge Lab instagram handle & hashtag, as well as a tracked link to the sign up page.
The Results:
- 42 click-throughs to the sign up page
- 5 click-throughs to the application process
- 5854 video views, 139 likes, 6 comments, 8 saves
