The Approach
Girl About Social created 3 pieces of original content throughout October (including reels), encouraging audiences to sign up to the masters degree. Posts included the Digital Knowledge Lab instagram handle & hashtag, as well as a tracked link to the sign up page.
The Results:
- 42 click-throughs to the sign up page
- 5 click-throughs to the application process
- 5854 video views, 139 likes, 6 comments, 8 saves