Context & Challenge:

Digital Knowledge Lab is a market leader in the creation and delivery of online courses for the Higher Education industry. Its goal is to equip students with the right tools and skills for a wide range of contemporary career options. In 2020, Digital Knowledge Lab partnered with York St. John University’s Business School and Mediaworks, an award-winning digital marketing agency, to create a unique Digital Marketing and Data Analytics MSc alongside various free short courses.

Girl About Social was hired alongside a select list of industry influencers to help Digital Knowledge Lab promote their new courses and amplify their impact online. The challenge? Present DKL courses as an unrivalled opportunity to gain expert insight from academic and industry leaders among target audiences.

The Approach:

Girl About Social created 3 pieces of unique content to promote DKL’s courses to her engaged audience of SMEs and entrepreneurs online via LinkedIn and Instagram.