Cocktails & Content

Context & Challenge:

Girl About Social hosted a variety of virtual workshops during lockdown but decided in February 2022 that it was time to take the fun offline and into her local community with a new, in-person event. With the help of Abi Mackenzie from You & Me Collective and Lou Prickett from Chirpy Bird Social, Girl About Social hosted her first in-person social media masterclass for local business owners in the Northampton area.

Girl About Social wanted to inspire and educate guests about social media and empower them to use it more effectively in their businesses.

They wanted to teach their guests how to create content for their own Instagram feeds in a fun and relaxed setting, while also facilitating connection and networking amongst guests.

The Approach:

Girl About Social and the team set about choosing a venue and a vibe that reflected their personalities and values. Instead of choosing a boring, bleak meeting room, the trio chose an Insta-worthy coffee and cocktail lounge in Northampton filled with to-die-for charcuterie, cheese boards, espresso martinis and Bellinis! 

Topics covered

  • Mastering the art of taking a good iPhone shot with fabulous fresh props from a local florist
  • Understand how to create an Instagram Reel with a step-by-step guide
  • Learn how to write a killer caption
  • Real-time practice: create & post your own reel using what you’ve learned

The Results:

The team were completely blown away by the feedback they received. Beyond selling out all 21 spots for the event, Girl About Social and her partners were over the moon to hear the positive impact that the event had on their guests’ confidence with social media and beyond. 

Many fabulous reels and new friendships were made by inspiring female-owned SMEs, and the incredible success of the event has led Girl About Social and her partners to make the event a regular in-person series where people can come together every month and take part in a fun new activity that supports a local business in the area.

Quick Highlights:

Organising an exciting, upscale in-person event for local businesses

Facilitating genuine connection and networking among attendees

Empowering SMEs to level up their social media efforts in a fun & unique setting

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