Portfolio

Tower Hamlets Council

Influencer Marketing

Girl About Social worked with Tower Hamlets council for a digital campaign to creatively engage young people across social media. The goal was to bring out their thoughts and questions about the COVID-19 vaccine boldly and imaginatively, leading to a Q&A event that equips them with the info to make informed decisions.

Marketing Team Boost

Getinge sought a seasoned Marketing and Communications Manager to spearhead the events and marketing management efforts for the UK and Ireland region.

Getinge Ltd

BARBRI US

Marketing Team Boost

Building upon my successes within the UK marketing team, Girl About Social was entrusted with overseeing the social media presence of BARBRI Global in the US. This expansion entailed curating region-specific content and collaborating with content creators to ensure the brand’s resonance with the US audience.

Marketing Team Boost

The National Allotment Society partnered with Girl About Social on a short-term contract to focus on content creation, digital marketing, and event management.

National Allotment Society

British Council

Social Media Training

Girl About Social collaborated with the British Council to develop two comprehensive training sessions focused on social media and digital content development. The goal was to equip early-career, mid-career, and senior leaders with the necessary skills and knowledge to thrive in the digital landscape.

Influencer Marketing

BARBRI wanted to leverage the power of influencer marketing but was struggling to find the right influencer for their next campaign. Enter Girl About Social! Karina quickly got to work and identified the perfect candidate – a student with an engaged following who had experience with BARBRI courses and who had tagged the brand organically over the past year.

BARBRI

BARBRI

Influencer Marketing

BARBRI wanted to leverage the power of influencer marketing to help increase student sign-ups but was struggling to create the perfect digital campaign. Leveraging her personal network, Karina spearheaded a compelling video campaign centred around the #MyBarbriStory initiative. This campaign aimed to unite students at various stages of their law journey, fostering discussions about their BARBRI education experiences.

Social Media Training

Talentia Group are first-class specialist recruiters who work with the very best professionals, globally and across all sectors. Despite having a team of talented in-house sales consultants, few of them felt confident with how to show up effectively on Linkedin. As a result, Talentia Group brought in Girl About Social to conduct 3x in-person masterclasses at their offices for groups of up to 15 at a time, to help their sales consultants confidently master Linkedin.

Talentia Group

Cocktails & Content

Cocktails & Content

Masterclasses

Girl About Social hosted a variety of virtual workshops during lockdown but decided in February 2022 that it was time to take the fun offline and into her local community with a new, in-person event.

Instagram Feed Styling

Panda Botanicals offers natural, vegan, sustainable coconut & soy wax candles hand-poured into repurposed wine bottles. They believe luxury candles shouldn’t cost the earth. Panda Botanicals came to Girl About Social for support with creating a beautiful Instagram aesthetic, without the commitment of a full social media package.

Panda Botanicals

London Lane

Instagram Engagement Booster

London Lane is a new direct-to-consumer footwear brand based in Leicester, devoted to using the finest quality materials at affordable prices. Keen to encourage sales around the Christmas period and to build their online presence, London Lane came to Girl About Social for support with growing their Instagram account.

Promo+ Event Management

Girl About Social was brought in to work alongside the charity’s founders to organise, manage and promote an ambitious 24-hour pop-up fitness challenge in London. Participants cycled and lifted weights throughout the day and into the night in order to help raise awareness and vital funds for You Okay, Doc?’s mission. Girl About Social not only managed this unique and logistically-challenging, round-the-clock event, but also led the charge to promote the event online and on social media. 

You Okay Doc?

Digital Knowledge Lab

Social Media Colloboration

Digital Knowledge Lab is a market leader in the creation and delivery of online learning programs. Girl About Social’s role was to assist them in promoting their Digital Marketing MSc course with original content posted to the Girl About Social Instagram & LinkedIn platform.

Marketing Team Boost

Girl About Social joined forces with a brand new marketing & comms team at Scarborough Council in October of 2021. Their first team challenge? Successfully launch and market Scarborough’s first-ever real ice rink to locals and visitors within a 20-mile radius looking to enjoy a fun new Christmas activity. 

Scarborough Council

Lyss and Vay

Instagram Engagement Booster

Lyss & Vay specialises in clean, natural candles for the home. Before working with Girl About Social, Lyss & Vay were seeing steady sales, but wanted to boost brand awareness and tap into new markets in the run up to Christmas.

Influencer Marketing

Food Waste is one of the biggest challenges we face in the fight against climate change. As one of the only local councils in London to provide a separate food recycling service, Richmond Council decided to run a behaviour-change campaign to tackle the issue using their “EAST” framework (easy, attractive, social, timely).

Richmond Council

Heavenly Feet

Influencer Marketing

Heavenly Feet is a dynamic ladies footwear brand with a strong focus on comfort, style and value. Despite being a direct to consumer brand, Heavenly feet had zero visual representation of their brand being worn by their consumers on social media. The result? Low brand affinity and little to no engagement with their ideal audience on their owned media channels.

Promo+ Event Management

Reed is the UK’s most established finance & accountancy recruitment agency, matching businesses and professionals since 1960. Known for their high quality events programming, Reed decided they wanted to expand their event line-up to include more wide-ranging themes.

Reed

QA Ltd

Marketing Team Boost

QA is the UK’s leading tech skills organisation offering training courses, tech bootcamps and digital apprenticeships to their clients. Since 2019, QA employees have taken part in a corporate social responsibility project to deliver hands-on, interactive cyber sessions to students aged 10-12 across the UK in a bid to get more young people into the technology sector.

Marketing Team Boost

City CV is an international career consultancy, outplacement and professional services firm offering writing and coaching services to individuals and organisations across the world. Thanks to the firm’s continued growth in 2020, City CV found themselves in need of a skilled social media marketing manager to take ownership of the digital side of the business and service their B2B and B2C needs across all of their online channels.

City CV

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