We are skilled at planning and executing high profile events that have help form significant parts of a brands annual thought leadership strategy.
Here are 8 ways that will help maximise the success of your next event:
Firstly ask what the audience will take away from the event – Why would someone want to take time out of their day to attend?
Think about the aesthetics – Select a speaker, date and venue that resonates with the brands of tone of voice and will not jar with the audience.
Plan the post event comms – If you are hiring a speaker, ensure during negotiations that they are willing to be filmed, quoted on the day for real time comms and happy to have any photographs repurposed. If budget allows, filming a post event video for social media is a great way to keep your audience engaged especially for those that couldn’t make it on the day. A cheaper alternative could be writing a blog article summarising the event and key takeaways.
Keep your audience engaged from the beginning – On average only 50% of your invited guests will attend your event it is extremely important to stimulating your audience both before and after the event to encourage repeat visits to all of any of your events. Keep your audience warm a minimum 6 weeks before the event, this can be subtle comms and gentle reminders, articles linking to the speaker or topic.
Like and share – Encourage everyone in company to engage with all social comms before, during and after the event to create a buzz online. Remember your employees are the biggest advertising tools in the business
Encourage questions – If you are hosting a panel event with a Q&A at the end then always have at least 3 questions prepared to help warm up the room – Sometimes they are not needed but it’s always better to be prepared.
Ask for feedback – Sending out a survey either straight after or the next day allows you to collect feedback from your audience and improve for the next time.
Expect the unexpected – Whether that be last minute guests, unwanted journalists, speaker falling ill. Always prepare for a plan B and even a plan C.